The Social Media Workshop commenced at around 3pm, and the piece was opened by NEMBC Youth Representative Edgar. He went through what social media is, as well as different kinds of social media which exist. He also confirmed the dos and donts of social media.
It was confirmed that social media cannot always make everyone happy, and the concept of ‘trolling’ was touched upon. However, we were told that social media can be engineered to make people happy to engage more in your radio program and its content.
Social media is important in order to promote the radio program, and many participants young and old stated that they are surprised about the impact of social media in broadcasting their message, as well as build relationships with their audience. It was confirmed that social media is a two way conversation, and embracing the concept will draw the audience closer to the program, and they will appreciate it more.
Questions were brought up by participants concerning copyright infringement with music played on social media which were addressed. Examples of content from other radio stations were presented, and these included examples such as stories about people, galleries of guests in the studio, posts of successful people in the community. The notion of a #hashtag on Twitter engages a stronger and centralised participation of a subject, such as #nembc14 for the NEMBC Conference.
Social media needs to be humorous and inspiring in order to engage your core audience, and posting about current or hot topics will engage more people which will most likely lead to more likes, comments, retweets or favourites depending on your social media network you use. Photos and video are very good to have in posts.
It was a very informative workshop, and the importance of social media in modern community broadcasting was demonstrated very well.