Communication Specialist Shankar Kasynathan has addressed the delegates on communication and how ethnic broadcasting is evolving and the Why Factor.
The question and challenge of change and what motivates us to foster working and collaboration relationships.
Ethnic broadcasting has all types of volunteers in the field with the common the common goal to help and rebuild confidence for people.
The main drivers of change in this sector and the motivation of being involved has changed due to the changes of electronics and other areas.
The emergence of bloggers and the roll of social media and young people are finding ways of engaging with what is happening all around the world, this of course brings opportunities for first second, third and four generations which are emerging as they have many identities.
Shankar says what is happening with the new generation and social media is that the word ‘Ethnic’ will not be lost but will work in with what is happening in radio now and what is going to come in the future. The roots of ethnic broadcasting will always be here.
Why are we an ethnic broadcaster? Young people have been instrumental in bringing ethnic news to the for front.
Ethnic media needs to engage with the young people and target people who what to know about this #nembc14